Know the carbon cost
before you buy
Search any product, see its CO₂ footprint, and find a greener alternative — right here, no extension needed.
Lowest footprint picks
Products with the smallest lifecycle CO₂e in our catalogue
Two ways to use Right Choice
Use the web app on any device, or install the extension for always-on scores while you browse.
- 1
Search
Type a product name or brand in the search bar above.
- 2
See the footprint
Browse CO₂e scores, certifications, and lifecycle data.
- 3
Pick greener
Compare alternatives ranked lowest-to-highest impact.
- 1
Install once
Add to Chrome or Firefox in one click. No account required.
- 2
Browse normally
Visit any product page — Amazon, Zalando, wherever.
- 3
See scores inline
A banner appears automatically with the CO₂e score and greener alternatives.
Always a score, never a guess
When a product carries Footprint Protocol tags, Right Choice reads the exact lifecycle CO₂e. When it doesn't, a three-tier estimation protocol derives a figure from material composition, weight, and origin signals.
Every score shows its source: Verified for tagged products, Estimated for everything else.
29.4 kg CO₂e
Lifecycle · 30% below category average
~42 kg CO₂e
Weight-scaled category average
Real impact, tracked live
Right Choice users have already saved
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kg CO₂e avoided
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greener alternatives clicked
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shoppers choosing greener
Tag your products. Get a verified score.
Products with Footprint Protocol tags get a verified badge — not an estimate. They rank higher in alternatives and build buyer trust.
Add to your <head>
<meta property="fp:product" content="Your Product Name" />
<meta property="fp:co2e" content="12.4" />
<meta property="fp:co2e:unit" content="kg" />
<meta property="fp:scope" content="lifecycle" />Start shopping with a conscience
Free. Open source. No data sold. Ever.